Sure, people make plenty of impulse buys. But the majority of people like to research a product or an industry prior to making a decision. Would a commercial and brochure be enough to seal the deal for you? Or would you want additional information so that you knew exactly how what you were buying worked?
My manager gave me information on Pauline from Idaho who had contacted Like Alert for more information. I had left about five messages at the primary phone number provided, and so I decided to call the secondary phone number. This number was for the building Pauline lived in. Yesterday I received a phone call back from a building administrator named Joyce. When I asked Joyce how I could best assist Pauline, Joyce replied, “Pauline had asked for a brochure, not any phone calls from salesmen.”
Slightly taken back by this, I replied that I was merely calling to make sure Pauline received the brochure she had asked for, and to explain how the Life Alert system worked. “Do you know if Pauline understands how Life Alert will protect her?” I asked Joyce. “Are you familiar with Life Alert to be able to answer any of her questions? Joyce answered “I don’t know” and “No” to both of those questions. Joyce then told me it was she who had called us on Pauline’s behalf because Pauline doesn’t like talking to strangers. I then asked if I could explain the Life Alert system to Joyce, but she said, ”No.”
“That is my reason for calling Pauline,” I said. “Very rarely do people trust a commercial and a brochure enough to make a decision on what company should be protecting their life.” I then asked Joyce if she would at least ask Pauline if she had received the brochure, and to pass alone my phone number just in case she did want to know more.
“One last thing Joyce, if Pauline was having some form or emergency now, how would she be able to get help?” I asked. Joyce responded that Pauline would probably call 911. “So the same woman who seems too timid to pick up the phone to call Life Alert, wouldn’t hesitate to call 911 and explain her emergency?” I asked.
Joyce hung up on me.